Katherine specializes in promotional materials for dance companies and arts organizations.
She aims to create strong graphics and websites that are centered around captivating photographs and that strategically direct the eye to key pieces of information with the aid of color and form.
Katherine spent six years working in the Marketing Department at Alonzo King LINES Ballet, serving first as the Graphic Designer and later leading the team as the Marketing Manager. Other clients have included Brava Theater Center, Robert Moses' Kin, Smuin Ballet, San Francisco Dance Film Festival, RAWdance, Risa Jaroslow & Dancers, Youth in Arts, and Stanford University's Institute for Diversity in the Arts.
Whether it's for a company or a specific marketing campaign, Katherine collaborates with clients to define and establish visual identities for their work.
This includes designing logos and emblems, selecting brand typefaces and colors, writing style guidelines, and building visual motifs.
Print & Digital.
Katherine frequently designs print and digital collateral for promotional campaigns.
These materials commonly include postcards, posters, social media graphics, program booklets, emails (Constant Contact, Mailchimp, etc), and videos.
Experienced with Wix, Squarespace, and Wordpress, Katherine helps artists and organizations build websites that they can maintain and manage.