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WORK SAMPLE: EVENT CAMPAIGN

2024 Celebration of Trails

Bear Yuba Land Trust (BYLT) is a nonprofit striving to protect scenic open space and working lands in California’s Sierra Nevada foothills and mountains. 

THE BRIEF

BYLT's annual “Celebration of Trails” is a month-long campaign encouraging people to explore local trails through various activities, events, and promotions. They desired a visual identity for the 2024 Celebration of Trails as a whole, as well as unique branding for its various components.  

RRDT by Bob Free.jpg
BYLT, COT 2024, COT Poster 5-7-24.jpg

THE SOLUTION

I first established a look for the overall “Celebration of Trails” campaign which, at the staff’s request, featured a graphic landscape in sunset-inspired colors. The color palette, fonts, and styling were then extended to craft a wide range of materials for the campaign’s events, activities, and promotions. The result was an extremely cohesive collection that exuded a playful and inviting energy. BYLT was so happy with the results that they are considering reusing them for additional years to come.

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