WORK SAMPLE: PRINT & DIGITAL
Destiny Arts Center's YEAR END APPEAL
Oakland’s Destiny Arts Center provides a brave space for youth to express themselves, advocate for social change, and build thriving communities.
THE BRIEF
For their 2022 year-end fundraising appeal, Destiny Arts Center sought a mailed print piece with matching digital graphics. Their appeal messaging centered on supporting the mental well-being of their students by offering safe spaces for connection and creativity.
THE SOLUTION
The heart of this campaign was a double-sided, trifold letter featuring a perforated donation slip. The design featured color-augmented photos with an orange ribbon of text connecting them. The letter was delivered in an envelope, and the messaging was reinforced online via parallel social media and email marketing graphics.
